It can be difficult to keep your marketing mix current, let’s face. You are familiar with article marketing. You have planned email marketing campaigns, promotions and joint ventures. What’s left? What can you do for your customers to engage, excite, and promote traffic and promotion? The answer is audio marketing. Audio marketing.
Here are some ways audio can help you market your online business.
Audio marketing allows you to connect with your audience. Have you ever looked at the last page of a book and wondered what the author looked like? That’s what I do all the time. You can also visit a website and search the about us page to learn more about the owner. That’s what I do too. I like to think that I’m not just an voyeur. I also like to feel connected to the businesses I shop from and interact.
You give people the chance to listen to your voice and have a conversation with you by including audio in your file. Your audio file can be used to introduce yourself, tell people why you started your company, or jump into a sales pitch to explain why your product/service will make a difference in their lives. They may believe your story more if they hear it from someone else.
Consider making it optional to listen to your audio file when creating your audio file mp3juice. This is because so many people surf the internet when they aren’t supposed to. They might be at work, at the library, or even at home watching TV. The last thing they want to do is click on your website and let your voice, however wonderful, interrupt the silence. This is a clear indicator to their boss that they are not working. It can also be annoying if they surf in quiet areas.
Consider your customers when you add an audio file to your website. You might want to include a button that they can click to listen to the audio. You can also test which audio works best: an audio that starts 30 seconds after visitors arrive on your website or one they must click on. This will help you to ensure that you are meeting the needs of your customers.
Audio is also a great medium for offering free products, such as an audio tutorial. An excellent trade is a free MP3 for an email address. There are many information-based websites that provide tons of written content as well as audio tutorials. Click on the links to listen and learn. They can also download the material to their computer and listen later. Or, they can save the audio file to their MP3 player to be listened to in their car. You can share it with your friends to increase exposure.
Audio tutorials are great, but what about audio books? What about audio reports, audio interviews, recorded workshops, and other audio formats?
Audio is extremely cost-effective.
There are many online tools that allow you to create an audio file and embed it on your site for virtually no cost. Open-source audio programs such as Audacity allow you to record conference calls or telephone interviews and save them in MP3 format. A few tools, such as a converter, are required but generally they cost less than $50.00.
It is also very affordable to create the file once, but you will be using it hundreds or even thousands of times. The production costs of creating an audio file as a CD giveaway are very low. However, digital audio files are preferred by most people because they are more affordable. When creating audio files, quality is a key consideration. You will lose credibility and your ability to convey the message you want.
Audio has the advantage of converting print into audio. Let’s take, for example, a report that you think has been a success as a content piece. It is easy to convert it into an audio file by simply speaking into a microphone.
It is essential to sound natural when recording print copy. To do this, read the copy aloud several times so you can get the feel for it. Next, ad lib. You should read the copy as if you were talking to a friend. You can add contractions, pauses and even a joke to the copy if you need it. You might consider hiring someone to record your copy if you aren’t comfortable with the task or the project isn’t going as you planned.
It’s also very easy to convert an audio file into a printed product. You can, for example, interview experts and then have the audio transcribed. Then you can either sell the product or give it away. The only cost you will incur is transcription, which costs about $15 per hour.
Podcasts are growing rapidly. You can now easily reach your audience via your voice rather than email Ezines. Podcasts can be shared, recommended and shared by your fans. They’re a cost-effective and excellent way to communicate with your audience regularly.